Bingo news of the new William Hill Bingo

William Hill have recently entered the online casino market with a big time casino software deal - but now it appears that the famous bookmaker is looking to diversify into the massively expanding online bingo world.

According to news reports, the company are turning to leisure gambling as the threat of online betting exchanges threatens their position in the traditional sports betting market. Now, William Hill PLC have announced a 6 week sponsorship partnership with ITV's new Spin Star game show. Although the show will not be specifically bingo-based, it will show case a huge Fruit Machine based format - attracting what is considered an ideal audience target for William Hill Bingo..

The lively entertainment and instant win format of the show is similar to bingo, and Hill are hoping that their mini sponsor ads during breaks and at the end of the show will send people bingo bonkers in search of cash rewards. The rise of televised bingo games (many of which are free) was initially seen as a potential threat to the popular and growing online bingo market. However, it appears that the two are not competing for customers, and are actually helping to boost the over all profile of bingo in the UK.