ITV Bingo Night Live – end of the show?

I hope you played for your chance to win ITV Bingo Night Live's 25K jackpot at the weekend - because the hit show has suddenly vanished from our screens! What's more, while some claim the show will be back, insiders say that there's a chance that's it's gone for good!

The apparent credit crunching move seems to indicate that the show was essentially a big advertising push, designed to attract people to sign-up for ITV's main bingo website. In accordance - sales figures for the site has been reportedly not risen as expected, which is no real surprise, since there are many smaller bingo websites with much better playability.

What's more, analysts suggest that the show has boosted the image of online bingo gaming, offering other bingo websites a form of indirect free advertising. The free aspect of ITV's Bingo Night Live may also have attracted the wrong type of gamer - with people only playing because the games were always 100% free.

Nevertheless, the show boasted regular viewing figures of 200,000 - making it a little curious why its air time has been cut. Industry experts suggest that the future for TV bingo may be paid bingo gaming, which may offer a better chance to win, since there would be less players with no free option available. In addition, paid TV bingo would also enable analysts to see whether TV bingo can really match the success of the web game.