Bingo branding hits the headlines

According to trade journal, Marketing Magazine, that reviews the advertising spend and impact of the UK's biggest brands, Foxy Bingo is the UK's biggest brand! In fact – that means bingo is now bigger than things like Pizza Hut, The Co-Operative Bank, Walkers Crisps and the charity NSPCC. Much of the accolade is down to the success of the brands TV adverts.

However, does the award actually reflect the quality of the bingo brand or simply their advertising efforts? According to web trends, many gamers prefer smaller brands because they have a more homely appeal. However, there's no doubting bingo advertising works and the big sites are highly regarded – the choice is simply personal. What the news does illustrate is the emergence of online bingo in the national psyche – it's just as popular and famous as the biggest names on your high street! In fact – it's bigger!

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